Position your messaging as good news so ideal customers quickly understand your offer as a no-brainer.
Offer Coach | StoryBrand Messaging | Delivery Partner
It's frustrating to watch ideal customers walk away and settle for less.
People overlook good businesses because of unclear messaging.
Common signs of a unclear messaging:
Marketing feels overcomplicated and doesn't work well
Sales feels like selling instead of guiding
Everyone on your team describes the business differently
You lose business to competitors who care less than you
Customers take way to long too "get it"
Ideal customers somehow overlook your value
I'm Justice Postman.
I help Christian owners and their executive teams position their messaging as good news so ideal customers quickly understand their offer as a no-brainer.
If you've got a good thing going on, I want more people to know about it.
Crafted For Your Customer
We focus on what your customer needs to hear, not on positioning you prefer.
Clear Messaging & Design
You can stop losing ideal customers across marketing, sales, and referrals because of unclear messaging & design.
Simplified Marketing & Sales
When you fix the messaging everything relies on, you don't need to waste money on overcomplicated tactics.
Why The StoryBrand Certification?
As a Certified StoryBrand Guide I have license to use the same frameworks and tools proven by thousands of businesses (including industry leaders like Chick-fil-A, Amazon AWS, Microsoft, TOMS), to cut through the noise and grow faster.
Some Good Companies
I've Worked With
"…he went deep into our business, our customers, and how they think, so the messaging he helped us build was grounded in reality, not generic marketing-speak"
Brandon Mulnix
Director of Sales, Prism Controls
The Clear Path To Being Good News
The 3-step process to stop ideal customers from overlooking your value.
We identify together where your offer is being overlooked.
We make sure your ideal customer actually values your offer.
1
We create clear words your customers quickly understand.
We make sure your ideal customer quickly understands your offer.
2
We help you apply your messaging to marketing & sales.
We make sure your ideal customer hears about your offer.
3
Our Services
Ways to partner with us and grow your business.
Offer Good News (The Offer)
Position Good News (The Message)
02
4-Week Sprint
Good News Messaging Sprint
Get a StoryBrand Messaging Canvas™, the repeatable process serious companies use to clarify their message and launch a campaign that works.
StoryBrand Messaging Canvas™ (4 core messaging assets and the marketing plan all in one page)
Website Homepage Renovation (Messaging wireframe for your homepage or other priority landing page)
Playbook support (A playbook and a month of partnership to help implement your messaging into marketing and sales)
We always clarify messaging before creating marketing and sales assets.
Deliver Good News (The Delivery)
03
Minimum 3-month engagement
Good News Delivery Partner
Your fractional messaging & design partner to impliment messaging across marketing and sales.
Proven StoryBrand Resources (Access to invaluable tools & templates like the StoryBrand Sales Funnel)
Done-for-you and/or done-with-you implementation (Get help applying messaging and design to marketing & sales)
Fractional Messaging Partner (Regular strategic guidance at a fraction of an in-house hire)
It's time to get your good news out there!
If ideal customers are overlooking your good news, let's talk.
Choose a time, fill out the quick form, and hop on a free 30min discovery call to see how clear messaging can grow your business.
Be Good News.
Good businesses get overlooked by people they can help everyday. We help faith-driven founders and executive teams clarify messaging so ideal customers quickly understand what they sell and their good news spreads.
Serving Grand Rapids, Michigan & Beyond
2026 Postman Creative LLC.